Video content has become an increasingly important part of social media marketing. Platforms like Facebook, Instagram, TIkTok, Twitter, and YouTube are prioritizing video in their algorithms, and users are spending more time watching videos and live streams. Video...
User-generated content (UGC) refers to any type of content that is created and shared by unpaid contributors or users of a platform. This includes blog posts, videos, photos, reviews, social media posts, and more. UGC stands in contrast to content created by the brand...
Artificial intelligence (AI) is transforming digital marketing through machine learning algorithms that learn from data to complete tasks and make optimized decisions. Rather than being explicitly programmed, AI systems can adapt and improve based on new data. Key AI...