User-generated content (UGC) refers to any type of content that is created and shared by unpaid contributors or users of a platform. This includes blog posts, videos, photos, reviews, social media posts, and more. UGC stands in contrast to content created by the brand...
Artificial intelligence (AI) is transforming digital marketing through machine learning algorithms that learn from data to complete tasks and make optimized decisions. Rather than being explicitly programmed, AI systems can adapt and improve based on new data. Key AI...
Shareable content is essential for standing out and gaining traction on social media. With algorithmic feeds, organic reach is limited, so creating content optimized for sharing is key. By incorporating specific elements that tap into human behavior and emotions, you...